Location Estate Agents Branding, Web Design & Development

Keeping the signature orange, heres how we carried out the branding of Nottinghamshires estate agency heavyweights, Location

Having worked with Location for numerous years working on the new direction was a dream for us, we already had a great understanding of the business, the flaws of the previous branding and what needed to be done to propel the business to the next level.

The estate agency’s branding project saw us undertake the new logo, stationery, branch signage, sales and lettings boards and ideas for the branch interiors.

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What We Did

Orange!

Orange is the new black

The old brand used various colours within the logo which became troublesome when displaying the logo on various backgrounds as tends to happen during marketing campaigns.

It was vital we made the new brand minimal but in a way where it was clear on the sales and rentals boards all over the county, we didn’t want a loud brand experience to complicate things in the future.

We didn’t want to lose the company’s signature orange colour scheme, after all this is a company that has been working in the area for 15+ years and has built up an excellent reputation, the orange is part of what instantly sets Location apart from the rest of the agents.

Anyway, who doesn’t love orange?!

The Website

WordPress & DezRez

The Location website we designed and developed was built with WordPress to allow the team to edit content in the easy-to-use admin area which we customised to match the content it housed.

The next challenge with the site was how we could get the properties that the company had available to let and sell listed on the website without the staff at Location having to add them to their DezRez software and then separately to the website. We integrated the software with the website to pull the properties in directly and avoid duplication. This meant when a team member added a property to DezRez it was quickly displayed on the website as well as Rightmove, Zoopla and all the other property portals in one swoop!

The live chat functionality has been a big plus for the company allowing current and potential new customers to quickly get in touch and drive the number of valuations coming in from the website.

Location

What We Did

Orange is the new black

WordPress & DezRez

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